I have always thought search engine ranking to be a result of using a pay per click campaign but in fact, it’s categorized into natural result and non-organic search result. A PPC campaign is a non-organic search result that you pay an amount of money. Then there is this natural search result which is implemented via Search engine optimization techniques. So, finding a proper website hosting location is required to ensure your website is properly optimized for better search engine positions.
Page loading duration is crucial in determining the search engine rankings as well. Website loading time is very much connected to the server speed. It is always recommended to choose server location based on the country of your targeted website visitors.